We provide an array of services to promote the messaging of businesses, not-for-profits, social movements, and political candidates. We can manage your general promotion, advocate for particular issues that may be of concern, assist with your governmental relations, write your speeches (and train you in the art of effective delivery), develop your presentation skills and prepare you for a television or radio appearance or direct the strategy for your most critical crisis communications.
We can quickly get to the heart of what differentiates your product, service, or message from the hundred people see each day, and then refine it to a memorable campaign that will “stick” in the minds of customers, clients, activists, or voters. We can assemble focus groups and surveys to see whether the message you’re selling is finding its target audience and, if not, we have expert researchers who can quickly “bird dog” the factors that make your campaign stand out. Then, at your option, we’ll deliver a turnkey strategy for implementation (complete with a Gantt Chart of timing) of a media campaign or work with you, side-by-side, to ensure your messaging impacts the decision makers who buy your product or service, who contribute to and support your organization, or who vote.
We specialize in taking complicated concepts and data and simplifying them for a mass general interest audience. As business consultants as well as media professionals, we are uniquely qualified to assist you with your preparations for shareholder meetings, board meetings, customer and client proposals, media interviews, and other instances where you need to communicate complex concepts in a limited time.
Since we understand the language of business, economics, and politics, you won’t have to educate us about fundamental concepts as with many of the giant PR and media firms. Our ability to galvanize your organization’s hard data into charts, graphics and other presentation materials will illustrate and clarify your messaging for meetings, your website or your business plan. And unlike “the big guys”, we give you our top talent, not recent college grads with communications degrees who are just learning the ropes.
We plan entire media campaigns for businesses, not-for-profits, political candidates, and interest groups either on a contract basis or as part of an ongoing relationship. Our survey capability and our work with focus groups can help you maintain and grow the good standing of your brand, your cause, or your campaign with your customers, clients, contributors and supporters with web tools, earned and paid media and other communications that will keep you front-and-center in the mind of your target audience.
We can help you develop your trademark, your trade dress, and your brand; the things that make you entirely unique from your competition. Then, we’ll help you to enhance its value with the general public and key markets by the very best “advertising” there is: getting favorable coverage in the general media and trade and professional magazines. We can also guide you through the labyrinth of paid advertising to ensure that you reach your targeted audience in the most cost-effective method.
We invite you to examine the individual menu items under this category for the specific services we provide.
Customer,Client & Supporter Affinity
Strategic & Crisis Communications
